Everything I've read agrees that this show really lost its way in the early seventies, and the ratings seem to bear this out. There is a slight improvement around 1975, which probably corresponds to when Meg returned and the classic good sister-bad sister format was reinstated. I watched the show for a time around 1975-76 and enjoyed it a lot -- Audrey Peters, Tudi Wiggins, Christopher Reeve, Pamela Lincoln, Brigitta Tolksdorf, Jerry Lacy, and John Aniston all portrayed interesting characters, but things didn't last, and by the time Reeve left and was replaced by Chandler Hill Harben I believe there was a headwriter change too. Characters I had liked were written out (the Lamonts and Eddie Aleata) and the new storylines were not very good. The time change to late afternoon was probably the final nail in the coffin, and sadly, there were no internet fans to write the websoap continuation of LoL and tell us what happened after Betsy collapsed in the courtroom.
Re: LoL's yearly ratings and rankings...
I wonder if that mid-70s ratings jump corresponded with Claire Labine/Paul Avila Meyer's stint as headwriters. If I recall what I've read correctly, the brought about great changes in the show that increased viewership and then left to do Ryan's Hope for ABC. That would put the time period about right.
Re: LoL's yearly ratings and rankings...
According to Schemering, producer Jean Arley started with the show in 1973 and hired Labine and Mayer. They brought Meg (Tudi Wiggins) back in January 1974, setting things in motion for the ratings to begin a modest increase. The show reaches 9th place in 1975-76, but Labine and Mayer must have been on to RH by then (it debuts 7/7/75). At LoL, they are followed by Margaret DePriest, then Paul and Margaret Schneider, then Gabrielle Upton. When Jean Holloway ("who had worked in soap opera's infancy") takes over as headwriter, "she (writes) the show as if it were a radio serial," turning it into the "laughingstock of the industry." It appears as if Ann Marcus was the show's last headwriter, but by then there probably wasn't much anyone could have done -- that's roughly 6 writing regimes in 6 years -- a recipe for disaster.
Re: LoL's yearly ratings and rankings...
I'm not sure where everyone disappeared to. Maybe once the trial CSC membership ran out and the pop-ups started, they scared everyone off. I'm working to get CSC status for this board soon, so maybe the lack of pop-ups will draw some people back.