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(7/24/05 9:21 am)
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Seacrest fits his fashion to a tee
Seacrest fits his fashion to a tee
High visibility: Ryan Seacrest, seen here with actress Lindsay Lohan, has become a fashion favorite nationwide through exposure on "American Idol." -- Kevin Winter / Getty Images
Ryan Seacrest's fashion do's and don'ts
• Don't be scared off by the "Miami Vice" look. "The combination of a blazer over any T-shirt with a pair of jeans is foolproof."
• Don't wear collars up on polos. Even though some of The R Line's polos contain hidden messages under their collars, "they are not designed to be flipped up."
• Don't tuck tees in pants. "It doesn't have the right flow. Part of wearing a tee is saying, 'I'm comfortable and casual.' "
• Don't wear tees with pockets. "When I was in college (University of Georgia), it was cool to wear your fraternity on your pocket and a big design on the back. I think that has gone away for now."
• Do flaunt your bod -- if you have one. Seacrest, who is proud of the hours he puts in with a personal trainer, wears size small. "A shirt should have a bit of a lay on your body, but not be skin-tight." Seacrest believes Idol judge Simon Cowell goes too tight, exposing his "man boobs."
• Do go vintage. Seacrest still wears a Bon Jovi concert tee from high school. He believes that "with time they get better."
• Do clear space. "If I don't wear something for a year, I give it away."
By William Keck
USA Today
LOS ANGELES -- As hard as it might be to picture, Ryan Seacrest -- the svelte host of "American Idol" -- went through a "chunky" period while growing up in Atlanta. He was so insecure about his body that he wore T-shirts in the pool.
But even back then, he tried to be fashionable. Each night before bedtime, young Seacrest would lay out the ensemble he planned to wear the next school day. Favorite brands such as Bugle Boy and O.P. won him "best dressed" honors in junior high.
At 30, Seacrest is fit and toned. His "Idol" wardrobe -- consisting mainly of jackets over personally designed T-shirts -- has been winning raves from viewers, many of whom write in to ask where he buys his tees.
Recognizing a marketing opportunity, Seacrest partnered with sportswear manufacturer JEM to design his own line of tees, tanks, distressed polos and sweaters for men and women.
Seacrest describes the line's theme as "basically Hollywood, music, pop culture and humor." (Prices are $34-$84, depending on edition size and embroidered embellishments.)
At a showroom in downtown Los Angeles' fashion district, Seacrest previews The R Line ("R" for Ryan), which just made its debut in Marshall Field's stores throughout the Midwest in mini in-store "R Shops."
By summer's end, the line will be in Bloomingdale's, Scoop (New York and Miami) and L.A. boutiques Fred Segal, Lisa Kline and M Fredric.
"I chose stores where I would buy these type of things," Seacrest says.
Most of the shirts were conceived from his own imagination. But Seacrest also credits his sister Meredith, a publicist for "Entertainment Tonight"; ex-girlfriend Shana Wall, with whom he remains close; and his mother, Connie, who attended the Atlanta Fashion Institute, for adding feminine touches.
Famous friends who have been wearing the shirts include Rob Thomas, Ryan Cabrera, Kelly Ripa, Will Smith, Kelly Clarkson and Lindsay Lohan.
"When my friends sparked to these designs, I said, 'Let's take this to the next level,' " Seacrest says.
Last year, Seacrest was sealing deals left and right. He replaced longtime L.A. morning radio host Rick Dees at KIIS-FM and took over American Top 40 countdown duties from Casey Kasem.
But he says the cancellation of his syndicated talk show, "On-Air with Ryan Seacrest," after only one season humbled and enlightened him. He says he has since turned down more offers than he has accepted, including a Ryan Seacrest fashion doll and bobblehead.
Still, Seacrest, who has invested in several L.A. and Las Vegas clubs, can see The R Line branching out into home and restaurant interior design and possibly a skin-care line.
But, he says, "I won't put my energy and efforts into something I wouldn't personally wear."
And as a bonus, he says, he always has "a plethora of shirts to choose from."
www.indystar.com/apps/pbcs.dll/article?AID=/20050724/ENTERTAINMENT05/507240359/1005/ENTERTAINMENT
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