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(8/13/05 3:57 pm)
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Thank your stars for the latest designs in the fashion world
By Kerry Purcell
Sunday, August 14, 2005
Such artists as Beyonce Knowles and Jessica Simpson, and ``American Idol'' host Ryan Seacrest are branding themselves stylish. From T-shirts to plus-size pants to mink stoles, celebs are creating their own clothing lines with a little or a lot of help from longtime fashion production companies.
THE R LINE: He announces he's ``out'' almost every night on ``American Idol'' but the reality show/radio DJ Ryan Seacrest, is now creating a T-shirt line that's IN style. With help from JEM Sportswear and Awake, the guy who thinks blazer-over-graphic-tee counts as formal is trying to spread the Hollywood style as far as it will go.
``I've always loved fashion, including T-shirts that are smart and stylish. They've long been a staple in my wardrobe, both on and off-screen,'' said Seacrest.
The graphic tee-under-blazer thing began in the third season of ``American Idol.'' Two years later he - and every other metrosexual -is still sporting the style.
``Initially, I was designing T-shirts for myself, but after wearing them on TV, fans were calling and e-mailing to find out where they were sold. It seemed like a natural next step to start designing T-shirts on a larger scale.''
The R Line integrates sublimination printing, reverse stitching, rhinestones, glitter and a variety of washes to achieve the different designs. Seacrest's line is sold at specialty stores like Fred Segal but select styles soon will be available at larger department stores including Bloomingdale's.
theedge.bostonherald.com/styleNews/view.bg?articleid=97899
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